Eastman Embrace^™ family of resins

Differentiate your labels with sustainability in mind

The Embrace^™ family of resins for shrink film helps make a big difference where it counts — on the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging and attractive packaging.

For more than a decade, Eastman has provided materials that set the highest standards of quality and performance for the shrink label market. Our diverse portfolio of resins helps brands create attention-grabbing packaging with high-definition clarity and 360-degree graphics that increase functionality and deliver sustainability.

Eastman Embrace Encore and our legacy materials — Embrace, Embrace LV and Embrace HY — provide toughness that helps labels stand up to rigorous demands. Visit our products page to learn more.