Innovation is the driving force of Eastman’s growth strategy. We understand that developing innovative, sustainably advantaged products and solutions is critical, not only to the success of the company but for the world around us. Consumers want safer, sustainable alternatives, driving the need for sustainable solutions up the value chain. Because of our position in the value chain, we proactively collaborate downstream with our customers and with their customers to identify needs and opportunities for innovation. Driven by macro trends and changing needs in the markets we serve, we focus our efforts on innovating new products and applications that offer more efficiency, reliability and functionality with less impact on the environment.