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Eastman Embrace™ family of resins

Differentiate your labels with sustainability in mind

The Embrace™ family of resins for shrink film helps make a big difference where it counts — on the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging and attractive packaging.

For more than a decade, Eastman has provided materials that set the highest standards of quality and performance for the shrink label market. Our diverse portfolio of resins helps brands create attention-grabbing packaging with high-definition clarity and 360-degree graphics that increase functionality and deliver sustainability.

Eastman Embrace Encore and our legacy materials — Embrace, Embrace LV and Embrace HY — provide toughness that helps labels stand up to rigorous demands. Visit our products page to learn more.

Eastman’s smart recycle portfolio

Eastman Embrace™ Encore copolyester was engineered for brands that want both shelf appeal and sustainability. This near drop-in replacement for existing shrink labels provides the aesthetics and performance that have made shrink labels the preferred choice of iconic brands for decades — now without compromising sustainability.

Discover Embrace Encore
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Benefits

We’ve delivered high-quality products to the shrink label market for more than a decade. Our superb aesthetics and functionality, combined with our PET compatibility, make Embrace your resin of choice.

Learn about the benefits
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Products

The Embrace family of resins increases functionality and delivers on sustainability.

Ready to Embrace a new solution?

Contact us