Naia™ from Eastman introduces its new sustainable fabric collection at Première Vision-Paris (PV), the international fashion and textile exposition, Sept. 17–19. Launched at PV 2018, Naia™ is celebrating one year of continuous innovation with new partnerships, products, and sustainability certifications. With Naia™, Eastman offers a viable eco-conscious choice of materials for sustainable fashion in alignment with the industry’s shift toward the circular economy.
“Year one for Naia™ was one of focused energy and exploration with our partners. Inspired designers are now transforming a yarn that originates from nature into luxurious, soft, and easy-to-care-for fabrics and fashion,” said Ruth Farrell, global marketing director of textiles for Eastman. “Mills are delivering a wider option of Naia™ fabrics, and those fabrics are more accessible than ever before. It’s an exciting time to be fully delivering on the promise of sustainable textiles.”
Eastman Naia™ cellulosic yarn has inherent softness and luster that blend well with other eco-friendly yarns to create unique and versatile fabrics. Naia™ sustainable fabric collection includes such feature fabrics from partner mills as all-“wood”-based Naia™ Bamboo Blend from Burmod in Turkey,1 wrinkle-resistant Naia™ textured glossy knit from Textivision in Mexico,2 shimmering satin woven Naia™ silk blend from Manifatture Tessili Bianchi in Italy,3 and open-mesh warp knit with metallic appearance and a deceptively soft hand from Bella Fabrics in the U.S.A.4 Naia™ can be the starting point in the sustainability journey of virtually any fabric or garment.
Since launching Naia™ at Première Vision last year, Eastman has continued to innovate by creating a new collection of sustainable fabrics and establishing two new partnerships to help educate young fashion designers about ecologically sound solutions.
Demonstrating its commitment to innovation and education, Naia™ is the Gold Sponsor of the 2019 Redress Design Award, the world’s largest sustainable fashion design competition. At Première Vision, Naia™ will showcase garments created by finalists of the Redress competition. Participants were tasked with the challenge of creating “stunning designs” from Naia™ fabric remnants, according to Farrell. Furthermore, Eastman has partnered with Milan-based eco-hub C.L.A.S.S to make its sustainable fabric collection available to designers via the C.L.A.S.S. website.
Eastman Naia™ cellulosic yarn is made with sustainably sourced wood and offers full traceability from tree to yarn. It brings the richness of nature to comfortable and effortlessly luxurious fabrics—a perfect choice for womenswear, intimate apparel, and linings.
In developing the yarn, Eastman considers the entire life cycle—from responsible sourcing to end-of-life disposal. FSC® Mix-certified Naia™ cellulosic yarn is Eastman’s latest product advance in the sustainable fibers category. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council® sourcing standards, including controlled wood procedures. Naia™ is also certified as biodegradable in freshwater and soil environments and is compostable in industrial settings, having received the “OK biodegradable” and “OK compost” conformity marks from TÜV AUSTRIA.
Visit Naia™ from Eastman at Booth 6C55 in the Première Vision Yarns Hall or Stand 3S42 in Hall 3.
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