KINGSPORT, Tennessee and HARTBERG, Austria
ANDY WOLF, an independent eyewear brand in the luxury segment, and Eastman, a specialty materials company, are pleased to receive the SILMO d’Or award in the designer eyewear sunglass category for new BLOSSOM frames by ANDY WOLF crafted with Eastman Acetate Renew. This prestigious award not only recognizes the exceptional design and quality of ANDY WOLF but also highlights their commitment to sustainability and innovation in the eyewear industry.
The new BLOSSOM sunglasses were inspired by the wildflower meadows that surround ANDY WOLF headquarters in Hartberg, Austria. Handcrafted exclusively from Acetate Renew, BLOSSOM features a removable acetate inner ring in the shape of a three-dimensional petal and embodies the artistry of traditional craftmanship. By the end of 2023, 75% of all acetate frames at ANDY WOLF will be changed to Eastman Acetate Renew, completing the material adoption ahead of schedule.
Wolfgang Scheucher, founder of ANDY WOLF, commented, "We are really proud to be at the forefront of sustainability and environmental responsibility in the eyewear industry. This SILMO d’Or award win for designer eyewear sunglasses further highlights the exceptional quality in design possibilities for eyewear produced with Eastman Acetate Renew.”
“The adoption of Acetate Renew across leading eyewear brands like ANDY WOLF is a significant milestone toward a more sustainable future for eyewear,” said Rachel Oakley, global eyewear segment lead at Eastman. “Eastman is delighted to witness the widespread recognition and adoption of Acetate Renew, as it fosters a circular economy and helps reduce the environmental impact of the eyewear industry.”
Eastman Acetate Renew is a groundbreaking material made from certified recycled content* and biobased materials sourced from sustainably managed forests. It diverts hard-to-recycle plastic waste from landfills and incinerators while reducing the consumption of fossil feedstocks and lowering greenhouse gas emissions. Acetate Renew is indistinguishable from traditional acetate, enabling the creation of sustainable eyewear without compromising on style or performance.
*Recycled content allocated via ISCC-certified mass balance approach
About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenue of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.
About ANDY WOLF EYEWEAR
ANDY WOLF was founded in 2006 by Andreas Pirkheim (better known as Andy) and Wolfgang Scheucher (the Wolf in our name). ANDY WOLF EYEWEAR started small, but with a big vision – of combining local and traditional eyewear craftsmanship with contemporary, innovative design. Our designer gems are now worn and loved all over the world. ANDY WOLF EYEWEAR is now available in 69 countries, a number which is increasing all the time. For more information, visit andy-wolf.com.
Media contact
Jacob Teetzmann
1-423-494-3673
jteetzmann@tombras.com
