LUMENE launches Nordic Hydra Birch Dew Jelly in Eastman Cristal™ One E Renew

KINGSPORT, Tennessee

Beauty brand LUMENE is launching its latest skin care innovation — Nordic Hydra Birch Dew Jelly — in equally innovative sustainable packaging. LUMENE chose Eastman Cristal™ One E Renew, a recyclable resin with molecularly recycled content that is specifically designed for extrusion blow molding (EBM). Cristal One E is Eastman’s latest addition to its Cristal One portfolio, giving brands the brilliance and luster of glass with rigid, thick-wall construction for EBM that is not typically achievable with conventional recycled resins.

“LUMENE’s ambition is to have 80% of its packaging made of recycled or recyclable materials by the end of 2025. When developing this two-in-one hydrating skin care product, we were looking for a sustainable packaging option that would not compromise on the product presentation. Cristal One E allows visibility of the beautiful formula and elevates the overall consumer experience,” said Julia Vlasova, global senior brand manager at LUMENE.

Lumene worked with REBHAN to bring the first Cristal One E Renew packaging to market. A leading molder of luxury packaging and expert in EBM, REBHAN is a long-standing innovation partner with Eastman. LUMENE and REBHAN selected Cristal One E Renew to maximize the sustainability profile of the Nordic Hydra Birch Dew Jelly’s cleverly designed bottles, which feature a vibrant blue gradient decoration. It was important that the packaging enhance the unique formulation of the serum-in-moisturizer, which is based on a potent combination of organic Nordic birch sap, triple hyaluronic acid and new innovative moisture spheres to quench and deeply hydrate skin. The result is a luxurious, thick-walled EBM bottle with both 50% certified recycled content* and easy recyclability, a revolutionary feat for sustainable resins. REBHAN’s collaboration with Eastman enables it to provide more sustainable options to its EBM customers. With Cristal One E Renew, REBHAN can include recyclable materials as part of the Glass Polymer™ line of EBM packaging while maintaining its reputation for quality and performance.

Both Cristal One E and Cristal One E Renew are compatible with the PET recycling stream and are endorsed by the Association of Plastic Recyclers (APR) and the European PET Bottle Platform as Resin Identification Code 1 (RIC1). Using this material for beauty packaging enables plastics recycling and a circular economy.

Cristal One E, the newest grade in the Eastman Cristal One portfolio, is now available for extrusion blow molded packaging for the cosmetics and personal care market. It gives brands the freedom to create iconic shapes, sharp-edged designs and unique packaging features that convey their brand image, all with an RIC1 designation. *Recycled content allocated via ISCC-certified mass balance approach

About LUMENE Group
LUMENE Group is a Nordic beauty company with a turnover of EUR 77m+. The company develops and manufactures first-class LUMENE skin care and make-up products as well as professional CUTRIN hair products. In addition to the head office in Finland, LUMENE has established operations in Scandinavia, the UK, and the US. The newest markets are Germany, Denmark, and China, where the company operates primarily through e-commerce partners. The products are developed and for the most part also manufactured in Finland at the company's factory in Espoo, Finland. LUMENE Group employs 300+ people internationally.

About REBHAN
For over 65 years, REBHAN, part of Certina Packaging, has been producing innovative, high-quality plastic packaging for well-known cosmetics brands, household products and the chemical industry. The company is a one-stop shop providing, besides packaging, a comprehensive set of services. These include product development, project management and supply chain management, among others.

REBHAN is also the market leader in the production of thick-walled Glass Polymer bottles with a very large range of standard bottles and accessories. The company provides a complete range of decoration techniques inhouse to create individual packaging. Located in Germany, REBHAN employs 230 people and has annual sales of 27 million euros.

REBHAN set the course for sustainability at a very early stage; environmental awareness is at the forefront of all company operations. REBHAN also consistently implements this in the development of new sustainable packaging solutions. In addition, research is consistently conducted into environmentally compatible alternatives for packaging without reducing the exclusivity of the end product.

About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenues of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.