How wood coatings create opportunities to grow sales and market share
Several key factors across the global indoor furniture market could create issues across the value chain. High fragmentation and moderate growth can hinder both established brands and new entrants from increasing sales and market share without a better understanding of the furniture market’s needs and satisfaction gaps.
Eastman has recently identified several key factors that motivate consumers’ buying decisions, highlighting market disruption opportunities for established players and new entrants.
These insights have been summarized into regional reports, which are available to download.
