Sustainability

To turn this vision into reality, Eastman follows six key principles:

Reduce, reuse, recycle — Promote reduction, reuse and recycling of plastic packaging.

Material circularity — Recover materials through high-yield, material-to-material recycling.

Environmental and social impact — Lower CO₂ and other emissions compared to virgin production; technologies meet or exceed regulatory requirements to improve quality of life for employees and communities.

Complementary types of recycling — Support an integrated waste ecosystem with mechanical and molecular recycling.

Economic viability — Enable the long-term success of the circular economy by making recycling options economically efficient.

Transparency — Ensure recycling technology claims are clear, transparent and certified by third parties.

Carbon renewal technology (CRT) takes a wide array of mixed plastic waste — much of which cannot be recycled with traditional mechanical recycling — and breaks it back down into its molecular building blocks, allowing the molecules to be reassembled to build new products. This allows materials to be recycled an infinite number of times — unlike mechanical recycling — with no compromise or loss of quality. CRT is used for Acetate Renew and Tenite Renew for frames.

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